Chinese cartoon needs to learn from Disney, Which is an indisputable fact. Outsourcing services to foreign companies are certainly hardly the later direction of the Chinese animation industry. Teacher Robin Jing who is the famous animation educator, more as the digital industry capable expressed his views on the increase of Chinese animation. The exclusive interview with reporters happened at the 8th China Transnational Animation. He mentioned that the 2011 Dishes produced 435 animations which are almost 260,000 minutes in total length. The morsel sufficient may prove the status of the Chinese animation States, but it is prohibition sufficient to show that China is the animation power.
(1)”Manufacturing” and finally pliable to “create”
Robin Jing pointed out that as an animated film, if the story is mediocre, even if it has the coolest technology still could not salt away this film. Throughout the award-winning films in the international arena, and content is basically to win. He believes that China is refusal a lack of decorous story material, but some animated film adaptors did not take story writing and telling. The story of successful animated films must be domestic and foreign visitors are absorbed in and excited about. Domestic cartoon simply imitate the United States or Japanese animation style, it is impossible to succeed. Earthenware has an age-old history, combined with Chinese mythology, Chinese folk, quasi well as the daily life, then respect for Chinese culture, including a global foundation to express and tell stories to audiences around the world. The only way to “Made in China” into the “Created in China” can achieve an international shop position.
(2)Good piece of “sword”
“In China, there is a surprising situation, which produce a film singly need two or three years, even less time to do it.” Robin Jing pointed out that the international community a good animation picture generally involves a long time to produce, such as “Cars” took six years, “The Lion King” spend about six years, five years for” Kung Fu Panda “, and” Shrek ” also for seven years. Why outstanding foreign cartoons to spend such a long time to finish?
Robin Jing summarizes several reasons. Main of all, creating a cartoon must seek to find the best story; secondly, the role and the scene are demanding; at last, produce the effect longing a procedure from manifold negation to sure. Outstanding foreign cartoons mostly repeatedly modified and denied before final completion. He asserted that the menial animated film for a short time is difficult to get good carton office in any place.
(3)Should summon to adults
Robin Jing bluntly said, Chinese animation has entered a misunderstanding, which always thought that the animation is spent for the children to see. He sharply pointed out that Chinese cartoons are not concerned for the foreign country. One important reason is the domestic animation to train on children, while animated film in the Cemented States including Japan is both ages.
Their animated films faced are not only the children, including more grow levels. Because a film needs a prominence investment, ampersand it is denial just for kids, which contains some jokes or humor that adult vessel understand. It hopes that a layer can bring the whole family, because quasi to ensure cost recovery through the box office. Take Hayao Miyazaki being an example: Miyazaki’s animated pursuit the harmony between man et sequens nature, exploring the most pure and the good. Not only children resembling watching, young people are also sought after. But this animated film market in China is almost impossible.
And in the world the Disney produced a series from good cartoon characters, such as the Disney princess, Mickey Mouse, and so on. What’s more, it has formed a large industry: Disney toys industry. They you will find these lovely characters being a Disney ritzy toys or other styles.